Internet broadband wireless access has been successful with the "big blare" approach that car dealers use. Car dealers, usually those who run "buy here, finance here" lots Speedometer Test used car lots seem to think that if you yell at the consumer, the consumer will buy.
Syndicated talk-show host Neal Boortz has been known to say that panang malaysia radio commercials, the more yelling there Westell 6100 Dsl Modem the dumber the advertiser thinks his client is. There's probably a lot of wisdom there...ever hear a Lexus dealer yell at you in a radio commercial?
Online, the ads that have worked well have been the big, gaudy banner ads. If there's movement when you accidentally mouse over them, so much the Satellite High Speed Internet It's the visual version of the "big blare," and for the last couple of years, the effectiveness has been waning. Oh, the page impressions job vacancy malaysia of eyeballs that see the ad) are still there, and are still growing, but the number of clicks per impression has been steadily dropping.
That presents an opportunity for online advertisers to think outside the box. That's not a place where we see a lot of people wanting to venture, but it IS where the opportunity is.
Online radio could really capitalize on this information. People who listen to radio online typically listen for more than twice as long as those who listen to terra radio. The spots broadcast by the terra station being simulcast on the Internet often can't be "aired" on the Internet, so software covers those commercials with a song or other content.
What if that "other content" was specifically designed to advertise to an Internet listener? The commercial does NOT say to call a phone number or drive to a location. The commercial DOES say to click the banner above or the link embedded in the player for more information and a special deal. The commercial does NOT use the "big blare" approach, because many of the listeners are at work, maybe in a cubicle, and yelling isn't appropriate there. Also, Internet radio listeners tend to be cheap broadband connection than their terra-listening brethren, and so the "big blare" is a turn-off.
What if the "other content" was specifically designed to be a internet scams stand-alone show with a 15 to 30 second commercial embedded in it? Content designed around the commercial message so that the two integrate seamlessly? What if it lasted less than 5 minutes and could be the cover for the station's terra commercials? What if advertisers paid a premium for Internet product placement inside those programs because they were engaging, informative and effective?
There's some opportunity here, and if streamyx enterprise package reading this and want to explore, I'd be happy to explore it with you. Terrestrial radio needs a strong internet revenue stream, and this just might be it.
Sandy Weaver Carman is a 30 year major market radio professional and is CEO of Voicework On Demand, Inc.
http://www.voiceworkondemand.com
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